LE BOOK meets Giulietta Canzani Mora

Good Sisters: The Agency Reinventing the Game with Style

In the sparkling universe of creativity, there are stars that shine brighter than others. Among them, Good Sisters stands out with its funky approach and commitment to celebrating women and non-binary individuals. We had the privilege of speaking with the founder of this visionary agency, delving into her world full of colors and good cheer.

When asked to distill her wisdom for the next generation of professionals yearning to tread her path, she offers a sagacious perspective. "Commencing one's journey in the professional realm can often evoke impatience—a fervent desire to sprint before mastering the art of walking," she remarks. "Yet, this initial phase, characterized by observation, internships, and fostering connections with fellow novices, is a veritable crucible for growth and learning."

A Journey Towards Brilliance

The idea of Good Sisters was born from the founder's desire to highlight artists, while giving meaning to her own journey. From fashion to feminism, passing through radio waves, each experience has been a cornerstone in the construction of this multifaceted agency. As she so aptly puts it: "Suddenly, this protean path made sense."

Colorful Days

The daily life at Good Sisters is a whirlwind of activities and overflowing creativity. Between morning appointments, fiery brainstorming sessions with her team, and event-filled evenings, the agenda is as fluid as a dance floor. As she humorously summarizes: "In short, my days start early and you never really know how they'll end!"

To build an image strategy, the founder of Good Sisters compares the relationship between the artist and the public to a romantic date. For her, authenticity takes precedence over perfection. It is by truly understanding the artist and their aspirations that a vibrant and captivating image strategy is born.

Creativity as DNA

At Good Sisters, creativity and innovation are the beating heart of every project. With a team of diverse backgrounds, brainstorming becomes a playground where ideas flow and collide. For them, there is no magic recipe, only listening and adapting to each artist and client.

A Dazzling Future

Good Sisters' aspirations know no bounds. Between expansion and development, the agency positions itself as a vector of positive change in the marketing and branding industry. By placing artists at the center of decisions, it paves the way for authentic and inspiring collaboration.

To describe Good Sisters in three words? Image, listening, vision. It is this unique combination that makes the magic of this resolutely modern and dynamic agency.

A Fashion Expert

And because there's no business without pleasure, we asked the founder a few funky questions. Her wardrobe staple? An orange and yellow faux fur coat by Dries Van Noten. Her favorite designer? Miuccia Prada and Dries Van Noten, of course. And her catchphrase during Fashion Week? "Coucou!", with a dazzling smile.

Good Sisters is much more than an agency. It's a state of mind. An ode to creativity, authenticity, and above all, to the celebration of diversity. So, ready to dance to their rhythm?