Written By LE BOOK
Hold on to your berets, because Paris has a new breath of fresh air! More captivating than a buttery croissant and more sparkling than a glass of champagne, Amine is the content creator making waves in the capital. With his irresistible charm and sense of humor, he's redefining the rules of the game in the fashion world.
Instagram: @notaminenot
Tik Tok: @notamine
Imagine posting your first TikTok video and - BAM! - 30 million views. That's exactly what happened to him. Amine literally "broke the algorithm" with his content, transforming what was just a project among friends into a viral phenomenon worthy of an epidemic of laughter.
Amine proved he had more than one trick up his Bottega Veneta sleeve. His backstage video at Rick Owens, where he brilliantly played the role of a casting director, opened the doors to luxury faster than a Chanel runway show. This audacious performance turned the heads of major fashion houses like Mugler and Hugo Boss. Our philosopher fashionista reveals: "The secret is to want nothing. The moment you stop desiring everything, everything comes to you." This zen approach, combined with energy more electric than a Balmain show, has aligned the fashion stars in his favor.
For Amine, Paris isn't a city, it's a state of mind. "My Paris is a crazy night with friends, at least three clubs, very fashionable and welcoming." It seems our friend has transformed the capital into his own permanent Fashion Week!
Although he hasn't yet achieved all his goals, Amine aspires to become a reference in the industry. His idea of animating backstages promises to transform runway shows into true fashion parties. Who knows, maybe we'll soon see models doing TikToks mid-catwalk?
A vintage leather jacket (because vintage is fantastic)
Pointy boots (to step on competitors' toes with style)
A designer leather bag (to hide his healthy snacks)
Headphones (to ignore fashion police gossip)
A small microphone (to capture his moments of genius)
A Byredo perfume (because success smells good)
A vintage camera (for retro-chic selfies)
Good company (because laughter is always in fashion)
Amine embodies the renewal of the Parisian fashion scene with a freshness that would make a lemon sorbet pale in comparison. With his offbeat approach, contagious humor, and inimitable style, he's on his way to becoming much more than just a content creator. Amine is the very incarnation of the new creative wave shaking up Paris, bringing fun and good humor to an industry that can sometimes be too serious.