LE BOOK meets Hanan Besovic
Written By LE BOOK
From hotel receptionist to social media sensation, Hanan Besovic embodies the ultimate fashion dream. Creator of the Instagram account "ideservecouture," this Croatian native has established himself as a pivotal voice in the digital fashion world, blending sharp expertise with biting humor.
Besovic's story begins in an unexpected place. Before becoming the influencer we know today, he worked as a night auditor, secretly binge-watching Balmain shows during his shifts. His life took a decisive turn during the pandemic. Instead of succumbing to the sourdough craze, He launched "ideservecouture," an Instagram account so stylishly chic it would make Blair Waldorf envious.
His meteoric rise is marked by two key moments: a viral post about Jonathan Anderson of Loewe, noticed by a Central Saint Martins student, and a shoutout from Instagram's Eva Chen as one of her favorite accounts. Suddenly, fashion's biggest names were sliding into his DMs.
What sets Besovic apart is his unfiltered approach to fashion. He freely criticizes outdated trends while celebrating emerging designers. His keen eye allows him to pinpoint both progressions and regressions in the industry, particularly regarding body diversity and sustainability. Besovic stands out for his unfiltered approach to fashion. He doesn’t hesitate to criticize trends he deems outdated, like socks with slides, while celebrating emerging designers such as gmBH and Cheney Chan.
His passion for fashion shows is undeniable. He refers to the Valentino Couture show in Venice as his personal "Roman Empire," marking his debut in the fashion week universe. Besovic has a particular appreciation for bold setups, criticizing dull ones and praising creators like Jacquemus and Karl Lagerfeld for their impactful scenography.
Despite his success, he remains grounded and connected to his roots. He frequently returns to Croatia, enjoying the laid-back lifestyle that contrasts with the fast-paced fashion industry. This duality enriches his unique perspective on fashion, blending Balkan chill with couture thrill.
His content is a mix of high-fashion commentary and meme-worthy moments, driven by an inner voice that combines elements of Miranda Priestly and Kim Kardashian. His unpredictable engagement reflects the capricious nature of the fashion industry, captivating his audience with a blend of expertise and humor.
In an industry that often takes itself too seriously, Besovic's fresh and fun approach is like finding a vintage Chanel in a sea of fast fashion—absolutely priceless. His atypical journey and candid perspective make him a refreshing voice in a conventional media landscape. He represents a new generation of fashion influencers, combining deep industry knowledge, critical perspective, and engaging digital presence. With each anecdote and observation, he continues to redefine the boundaries of fashion discourse while maintaining an irreverent charm that is distinctly his own.