LE CREATIVE WRAP
Written By LE BOOK
HIGHLIGHTS
MODE
Gucci's creative director, Sabato De Sarno, has left the luxury fashion house after two years in the role. His final collection will be showcased by the Gucci design studio at Milan Fashion Week on February 25, 2025. De Sarno, who joined Gucci in January 2023, had previously worked at Prada, Dolce & Gabbana, and Valentino. His hiring was part of Gucci's strategy to refresh the brand following the departure of Alessandro Michele in November 2022.
Under De Sarno's leadership, Gucci faced difficulties in regaining its former success. Analysts pointed out that his designs failed to resonate with enough customers, contributing to a decline in sales. Kering, Gucci’s parent company, reported a 15% decrease in third-quarter revenue, reflecting the brand's ongoing challenges.
BEAUTY
On February 7, 2025, L’Oréal Group revealed a long-term exclusive partnership with the French fashion house Jacquemus, acquiring a minority stake to foster its independent expansion. This collaboration is designed to facilitate Jacquemus entry into the beauty market by capitalizing on L’Oréal Luxe’s expertise.
LAW
On February 5, 2025, Lacoste filed a lawsuit against Chinese fast-fashion giant Shein in the Paris judicial court, citing allegations of counterfeiting, unfair competition, and parasitism.
This case is part of a wider trend, as multiple companies have previously taken legal action against Shein for similar claims.
MEDIA
In January 2025, Condé Nast took full ownership and operational control of Vogue Arabia and GQ Middle East, transitioning them from licensed titles to integral parts of its Dubai-based portfolio.
Manuel Arnaut, at the helm of Vogue Arabia since 2017, remains Head of Editorial Content, while Amine Jreissati, formerly Fashion Director at Vogue Arabia, steps into the role of Head of Editorial Content for GQ Middle East.
INNOVATION
Coperni is set to host an immersive LAN party at Paris Fashion Week.
For its Fall-Winter 2025 collection, the brand will transport guests into the world of 90s LAN parties with a one-of-a-kind event at the Adidas Arena in Paris.
A FEW UPDATES
From Feb. 7-9, Chanel will host "Mains d'avenir", a free public show focused on exploring fashion and decoration crafts.
Mugler and Artistic Director Casey Cadwallader are parting ways.
L'Oréal secures a financial agreement with Sanofi, recovering 3 billion euros.
Billie Eilish launches new fragrance 'Your Turn'.
Chloë Sevigny x Jimmy Choo
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