Written By LE BOOK
Alexander McQueen once said, "Fashion should be a form of escapism, and not a form of imprisonment." From the quiet corners of Perth, Australia, Kim Russell is proving that you don’t need to be in the fashion capitals of the world to make an impact. Like a modern-day Diana Vreeland with a Wi-Fi connection, she has emerged as an unexpected voice in the fashion industry from the land of kangaroos.
For Kim, fashion transcends mere clothing; it’s a passion ignited by pop culture, particularly by icons like Rihanna. The extravagance of the singer’s Diamond Ball Tour sparked her curiosity and drew her into the world of stylists and designers. Intrigued by the creators behind these iconic looks, she began exploring 90s and 2000s fashion, forging her own identity in an industry where authenticity is often challenged.
This passion for styling fuels her desire to explore new avenues while infusing the industry with humor and sincerity. "Fashion needs more openness," she asserts, hoping to advocate for diversity and innovation in an often exclusive and rigid environment. Her experience as a home furnishings editor and photo stylist has sharpened her eye for detail, translating seamlessly into her fashion work.
Kim believes true style is about self-expression and confidence, not merely following the latest trends. "Fashion should be fun and personal," she often says, encouraging her clients to embrace their individuality through their wardrobe choices.
As the fashion landscape evolves, Kim remains committed to pushing boundaries and challenging conventions. She aims to inspire others to view fashion as a form of art and self-expression rather than just a way to cover the body. Through her styling, she hopes to contribute to a more inclusive and creative fashion industry that celebrates diversity in all its forms.
With a robust presence on social media, Kim has cultivated a dynamic community that brings together industry professionals and fashion enthusiasts. The internet allows her to stay connected to trends, discussions, and influential figures in the sector. This network has enabled her to navigate a space where luxury meets accessibility, amplifying the voice of a young creator like herself.
Among the memorable moments she aspires to experience, the Met Gala ranks at the top. This celebration of fashion, where creativity and culture intertwine, represents the pinnacle of artistic expression for Kim. She dreams of observing the meticulous outfit selection process and the planning that precedes this iconic event. Having served as a consultant for Tems' look at the 2023 Met Gala, alongside Dunsin Wright, she got a taste of that magic. Additionally, she dressed Sabrina Dhowre Elba for the Met Gala after-parties, selecting the perfect sheer-panelled dress from Isabel Marant’s autumn/winter ’23/’24 collection.
She brings a refreshing and daring approach to styling. This self-taught Australian has carved out a reputation for her ingenious digital collages that blend archival pieces with contemporary trends. Her keen eye for pivotal fashion moments and encyclopedic knowledge of fashion history have garnered her a wide following, including celebrities like Bella Hadid and Julia Fox. As the stylist for Sabrina Elba, Russell creates looks that make a statement, ranging from Princess Diana-inspired bespoke designs to vintage Versace. Her style is characterised by an eclectic mix of retro and modern elements, always infused with a touch of irreverence and originality that reflects her outspoken personality and unconventional approach to fashion.
In a world where fashion evolves at breakneck speed, Kim Russell reminds us that a small spark can ignite a great creative fire. With her impressive journey, she represents much more than a young woman from Perth; she is a beacon of hope for those aspiring to turn their dreams into reality. She embodies a new generation of creators who dare to explore and connect. So, whether you’re in New York, Paris, Milan, or Perth, keep an eye on @thekimbino. The next big revolution in fashion could very well emerge from an unexpected corner of the world.